EPISODE 10

ARMIN
VIT


DESIGNER, WRITER, MY OWN INTERN.

ON DESIGNING FOR SOCIAL MEDIA:
The ability to make something look finished, which I think is both a strength and a weakness ... because then you can make anything look good regardless of whether it makes sense or not. If you’re not doing things for the right reasons, with the right thinking behind it and you're just worried about how it looks on Behance, and how many likes it’s going to get you’re doing is wrong!”

It's not about you.


He is co-founder and one half to the dynamic duo the constitutes the design firm Under Consideration. I catch up with him today from his house in Bloomington Indiana where he and his wife Byrony focus on many extensions of there UC brand. They have written books and created a multitude of blogs that cover various aspects of design. And now run an annual conference called Brand New, which focuses on the showcase corporate and brand identity work.

Most recently they have created an offshoot of that called First Rounds. This one-day event is a showcase of original presentations made to clients showing the initial design explorations phase— its what I’ll be talking to him extensively about. So now let’s get into a conversation with Armin and hear how it all started.

Where else to find Armin Vit / Under Consideration:

Ice Breakers

This or That

Dogs or Cats
Coffee or Tea
Pizza or Tacos
Austin, TX or Bloomington, IN
Designing or Writing
Speak Up or Brand New

Word Association

Creativity: OVERRATED
Design: AWESOME
Art: EHHHHHHHH
Business: GOTTA DO IT
Failure: UNAVOIDABLE
Clients: GOTTA LOVE IT
Mistakes: ALL THE TIME
Tools: ILLUSTRATOR
Skills: NONE
Opportunity: ..... PASS
Future: BRIGHT
Risk: DARK
Process: FUN
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